Privacy Policy

This Privacy Policy describes how East Coast Wings ("we," "us," or "our") collects, uses, discloses, and protects the personal information of visitors and customers who interact with our website located at wings-eastcoast.digital (the "Site") and our food services. We are committed to safeguarding your privacy and ensuring that your personal data is handled responsibly, transparently, and in compliance with applicable United States privacy laws, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and the Federal Trade Commission Act (FTC Act).

Please read this Privacy Policy carefully. By accessing or using our Site, placing an order, or otherwise engaging with our services, you acknowledge that you have read, understood, and agree to the practices described in this policy. If you do not agree with any portion of this Privacy Policy, please discontinue use of our Site and services immediately.

If you have questions or concerns at any point, please contact us using the information provided in the Contact Us section at the bottom of this document.

1. Who We Are

East Coast Wings is a food service business operating within the United States. We offer a range of wing-based food products and related dining experiences. Our digital presence is maintained through our website at wings-eastcoast.digital, where customers may place orders, browse our menu, read promotional content, and get in touch with our team.

For the purposes of this Privacy Policy, East Coast Wings acts as the data controller with respect to personal information collected through our Site and business operations. Our contact details for all privacy-related matters are as follows:

2. Information We Collect

We collect various types of information in connection with your use of our Site and services. This information may be provided directly by you, collected automatically through your use of the Site, or obtained from third-party sources. The categories of information we collect are described in detail below.

2.1 Personal Information You Provide Directly

When you interact with our Site or engage with our services, you may voluntarily provide us with personal information. This includes, but is not limited to:

• Contact Information: Your full name, email address, phone number, and mailing or delivery address.
• Account Information: Username, password, and preferences associated with any account you create on our Site.
• Order Information: Details about the food products you purchase, including quantities, delivery instructions, special dietary requests, and payment method type (note: full payment card numbers are processed by secure third-party payment processors, not stored directly by us).
• Communications: Any messages, feedback, complaints, or other correspondence you send to us via email, contact forms, or other communication channels.
• Marketing Preferences: Whether you have opted in or out of receiving promotional communications, newsletters, or special offers from us.
• Loyalty Program Data: If you participate in any rewards or loyalty program, information related to your participation, points, and redemption history.

2.2 Information Collected Automatically

When you visit our Site, certain technical and usage information is automatically collected by our systems and third-party tools. This includes:

• Device Information: The type of device you use to access our Site, operating system, browser type and version, screen resolution, and device identifiers.
• Log Data: Internet Protocol (IP) address, date and time of your visit, pages viewed, links clicked, referring URLs, and time spent on individual pages.
• Usage Data: Information about how you interact with our Site, including navigation patterns, search queries entered, items added to or removed from a cart, and order completion or abandonment behavior.
• Location Data: General geographic location derived from your IP address. If you permit it, we may collect more precise location data to assist with identifying nearby locations or delivery zones.
• Cookie and Tracking Data: Information collected through cookies, web beacons, pixels, and similar tracking technologies. Please refer to our Cookie Usage section below for more details.

2.3 Information from Third-Party Sources

We may also receive information about you from third parties, including:

• Payment Processors: Transaction confirmation and billing verification data from our payment processing partners.
• Delivery Partners: Order status and delivery confirmation information from third-party food delivery platforms or courier services we work with.
• Social Media Platforms: If you choose to interact with our social media pages or log into our Site using a social media account, we may receive profile information as permitted by your account settings.
• Marketing and Analytics Providers: Aggregated or anonymized audience data to help us better understand our customer base and improve our marketing efforts.

3. How We Use Your Information

We use the personal information we collect for a variety of legitimate business purposes. We will only use your information in ways that are consistent with the purposes described at the time of collection or as otherwise permitted by applicable law.

3.1 Service Provision and Order Fulfillment

• Processing, confirming, and fulfilling your food orders.
• Managing your account and providing customer support.
• Communicating with you about your orders, including order confirmations, updates, and delivery notifications.
• Responding to your inquiries, complaints, or feedback.
• Managing loyalty programs and rewards.

3.2 Website Operations and Improvement

• Maintaining and improving the functionality, performance, and security of our Site.
• Analyzing usage trends to understand how customers interact with our platform.
• Conducting internal research to improve our food offerings and customer experience.
• Troubleshooting technical issues and diagnosing errors.

3.3 Marketing and Promotional Communications

• Sending you newsletters, promotional offers, discounts, and updates about East Coast Wings — but only where you have provided consent or where we have a legitimate interest and you have not opted out.
• Personalizing your experience on the Site by displaying content, offers, and recommendations that may be relevant to you based on your past interactions.
• Conducting targeted advertising campaigns through third-party advertising platforms, including retargeting campaigns based on your Site activity.

3.4 Legal Compliance and Security

• Complying with applicable federal, state, and local laws and regulations.
• Detecting, preventing, and responding to fraud, unauthorized activity, security incidents, or violations of our Terms of Service.
• Enforcing our legal rights, resolving disputes, and defending against legal claims.
• Cooperating with law enforcement or regulatory agencies as required by law.

3.5 Aggregated and De-Identified Data

We may use your information to create aggregated, anonymized, or de-identified data sets that do not identify you as an individual. We may use and share such data for any lawful business purpose, including industry research, trend analysis, and improving our food service offerings.

4. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your information in the following circumstances:

4.1 Service Providers and Business Partners

We engage trusted third-party companies and individuals to help us operate our Site and deliver our services. These service providers may have access to your personal information only to the extent necessary to perform services on our behalf, and they are contractually obligated to maintain the confidentiality and security of your data. Categories of service providers include:

• Payment processing companies (e.g., for credit card transactions and fraud detection).
• Delivery and logistics partners.
• Cloud hosting and data storage providers.
• Email and SMS communication platforms.
• Analytics and performance monitoring services (e.g., Google Analytics).
• Customer relationship management (CRM) platforms.
• Advertising networks and marketing platforms.

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law or in good-faith belief that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or government request.
• Protect and defend the rights, property, or safety of East Coast Wings, our customers, or the public.
• Prevent or investigate possible wrongdoing in connection with our services.
• Cooperate with law enforcement agencies or regulatory authorities.

4.3 Business Transfers

In the event that East Coast Wings undergoes a merger, acquisition, reorganization, asset sale, or similar corporate transaction, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our Site if such a transfer occurs, and you will be informed of any changes to this Privacy Policy as a result.

4.4 With Your Consent

We may share your personal information with other parties when you have explicitly consented to such sharing, such as when participating in joint promotions or third-party loyalty programs.

5. Cookie Usage

Our Site uses cookies and similar tracking technologies to enhance your browsing experience, analyze Site traffic, and deliver personalized content and advertising. A cookie is a small text file placed on your device when you visit a website.

5.1 Types of Cookies We Use

• Essential Cookies: Necessary for the Site to function properly. These cannot be disabled without affecting core functionality such as shopping cart operations and account login.
• Performance and Analytics Cookies: Help us understand how visitors interact with our Site by collecting and reporting information anonymously (e.g., Google Analytics).
• Functionality Cookies: Remember your preferences and settings to provide a more personalized experience.
• Targeting and Advertising Cookies: Used to deliver relevant advertisements based on your browsing behavior and to measure the effectiveness of advertising campaigns.

5.2 Managing Your Cookie Preferences

You have the right to accept or decline non-essential cookies. You can manage your cookie preferences through our cookie consent banner when you first visit our Site. You may also configure your browser settings to block or delete cookies at any time; however, please note that doing so may affect the functionality of certain features on our Site.

For a full explanation of the cookies we use, the purposes for which they are used, and how to manage your preferences, please refer to our Cookie Policy.

6. Data Security

East Coast Wings takes the security of your personal information seriously. We implement and maintain a range of administrative, technical, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, and destruction.

6.1 Security Measures We Employ

• Encryption: Data transmitted between your browser and our Site is protected using Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption.
• Access Controls: Access to personal information is restricted to authorized personnel who require it to perform their job duties. We enforce role-based access controls and require strong authentication.
• Payment Security: We do not store full payment card numbers. Payment processing is handled by PCI-DSS-compliant third-party processors.
• Security Audits: We periodically review and update our security practices to address emerging threats and vulnerabilities.
• Employee Training: Our team members who handle personal data receive regular training on data privacy and security best practices.
• Incident Response: We maintain procedures to detect, respond to, and notify affected individuals and authorities in the event of a data breach, as required by applicable law.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, and we encourage you to take steps to protect your own information, such as using strong passwords and keeping your account credentials confidential.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention period will depend on the nature of the information and the purpose for which it is used.

When your personal information is no longer needed, we will securely delete, anonymize, or de-identify it in accordance with our data retention and disposal procedures.

8. Your Privacy Rights

Depending on your location within the United States, you may have specific rights with respect to your personal information. We are committed to honoring these rights in accordance with applicable federal and state privacy laws.

8.1 Rights Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)

If you are a resident of California, you have the following rights under the CCPA and CPRA:

• Right to Know: You have the right to request that we disclose what personal information we have collected about you, the categories of sources from which it was collected, the purposes for collection, and whether it has been shared or sold.
• Right to Delete: You have the right to request the deletion of your personal information, subject to certain legal exceptions.
• Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information with third parties for cross-context behavioral advertising. We do not sell personal information in the traditional sense, but we may share it with advertising partners in ways that may constitute "sharing" under the CPRA. You may opt out using the "Do Not Sell or Share My Personal Information" link on our Site.
• Right to Limit Use of Sensitive Personal Information: You have the right to direct us to limit our use of sensitive personal information to purposes strictly necessary to provide the services.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights. We will not deny you goods or services, charge you different prices, or provide a lower quality of service because you exercised your rights under the CCPA/CPRA.

8.2 General Privacy Rights for All U.S. Users

Regardless of your state of residence, we strive to honor the following user rights to the extent practicable:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that inaccurate or incomplete information be corrected or updated.
• Right to Deletion: You may request that we delete your personal information, subject to applicable legal exceptions.
• Right to Portability: You may request that we provide your personal data in a structured, commonly used, and machine-readable format where technically feasible.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
• Right to Opt-Out of Marketing: You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in our emails, replying "STOP" to our text messages, or contacting us directly.

8.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a verifiable consumer request to us using one of the following methods:

• Email: [email protected]
• Website: wings-eastcoast.digital (via our contact form)

We will verify your identity before processing your request to protect your personal information from unauthorized disclosure. We aim to respond to all verifiable consumer requests within 45 days. If we require additional time, we will notify you of the extension and the reason for the delay. You may designate an authorized agent to submit requests on your behalf; such agents must provide written authorization or a valid power of attorney.

9. Children's Privacy

Our Site and food services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from children under the age of 13, in compliance with the Children's Online Privacy Protection Act (COPPA), or from individuals under the age of 18.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon verification, we will take prompt steps to delete such information from our records.

If we discover that we have inadvertently collected personal information from a person under 18 without proper consent, we will delete that information as quickly as possible. We do not intentionally market our online services to minors.

10. International Data Transfers

East Coast Wings is a United States-based business. All data collection, processing, and storage activities are primarily conducted within the United States. If you are accessing our Site from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your home country.

By using our Site and providing us with your personal information, you consent to the transfer of your information to the United States and its processing in accordance with this Privacy Policy. We take reasonable measures to ensure that any such transfers are conducted in compliance with applicable privacy laws and that appropriate safeguards are in place to protect your information.

If you are a resident of a jurisdiction with specific cross-border data transfer restrictions and have concerns about such transfers, please contact us at [email protected] to discuss the safeguards we have in place.

11. Third-Party Links and Services

Our Site may contain links to third-party websites, applications, or services that are not operated by East Coast Wings. When you click on such links, you will be directed to those third parties' websites or platforms. We have no control over and assume no responsibility for the privacy practices, content, or security of third-party sites.

We strongly encourage you to review the privacy policies of any third-party sites you visit. The inclusion of a link to a third-party site on our Site does not imply endorsement or approval of that site's privacy practices.

Third-party services we commonly work with may include, but are not limited to, payment processors, food delivery platforms, social media networks, and advertising networks. Each of these services operates under its own privacy policy, which governs their collection and use of your data.

12. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, our Site does not respond to DNT signals because there is no universally accepted standard for how websites should respond to such signals.

However, we do provide you with the ability to manage your cookie preferences through our cookie consent tool and to opt out of certain tracking as described in this Privacy Policy and our Cookie Policy. We will continue to monitor developments in DNT standards and update our practices accordingly.

13. Marketing Communications and Opt-Out

From time to time, we may contact you with information about our products, special offers, events, promotions, or news about East Coast Wings. We will only send you marketing communications where we have a lawful basis for doing so — either because you have opted in to receive them or because we have a legitimate interest in marketing to existing customers who have not opted out.

13.1 Email Marketing

If you have subscribed to our email marketing list, you will receive promotional emails from us. You may unsubscribe at any time by clicking the "Unsubscribe" link found at the bottom of any marketing email or by contacting us at [email protected].

13.2 SMS Marketing

If you have opted in to receive text messages from us, you may opt out at any time by replying "STOP" to any message we send. Standard message and data rates may apply.

13.3 Transactional Communications

Please note that even if you opt out of marketing communications, we may still send you transactional or administrative messages related to your account or orders, such as order confirmations, delivery updates, and security notifications. These communications are necessary for the provision of our services and cannot be opted out of while you maintain an active account or pending order.

14. How to File a Complaint with a Data Protection Authority

If you believe that East Coast Wings has not complied with applicable privacy laws or failed to respond adequately to your privacy request, you have the right to file a complaint with the relevant regulatory authority.

14.1 Federal Level — Federal Trade Commission (FTC)

The FTC oversees consumer protection and privacy enforcement at the federal level in the United States. If you believe that East Coast Wings has engaged in unfair or deceptive practices related to your personal information, you may file a complaint with the FTC:

• Website: reportfraud.ftc.gov
• Phone: 1-877-382-4357

14.2 California Residents — California Privacy Protection Agency (CPPA)

California residents who believe their rights under the CCPA or CPRA have been violated may file a complaint with the California Privacy Protection Agency:

• Website: cppa.ca.gov
• Address: California Privacy Protection Agency, 2101 Arena Blvd, Sacramento, CA 95834

14.3 State Attorneys General

Many U.S. states have consumer protection offices that handle privacy-related complaints. You may contact your state's Attorney General's office for assistance. We encourage you to contact us first so we have the opportunity to resolve your concern directly.

15. Changes to This Privacy Policy

We reserve the right to update, modify, or replace this Privacy Policy at any time to reflect changes in our business practices, applicable law, or the services we offer. When we make material changes to this Privacy Policy, we will take appropriate steps to notify you, which may include:

• Posting a prominent notice on our Site's homepage.
• Sending an email notification to the address associated with your account.
• Updating the "Last Updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information. Your continued use of our Site or services after any modifications to this Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with the changes, please discontinue use of our Site and contact us to request deletion of your data.

16. Governing Law

This Privacy Policy and any disputes arising out of or related to it shall be governed by and construed in accordance with the laws of the United States of America, including applicable federal privacy regulations under the FTC Act, and the laws of the applicable state in which East Coast Wings operates. For California residents, the CCPA and CPRA shall apply to the extent they provide greater protection than other applicable law.

Nothing in this Privacy Policy limits your rights under applicable state or federal law, including your right to seek remedies for violations of applicable privacy statutes.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way in which East Coast Wings handles your personal information, please do not hesitate to contact our privacy team. We are committed to addressing your inquiries promptly and thoroughly.

We will acknowledge receipt of your privacy inquiry within 5 business days and aim to fully respond to all verifiable requests within the timeframes required by applicable law — generally within 45 days, with the possibility of a single 45-day extension where reasonably necessary.

Thank you for trusting East Coast Wings with your personal information. We take our responsibility to protect your privacy seriously and are committed to maintaining your trust through transparent, fair, and lawful data practices.